Your Trusted SEO Consultant for Somerset, Dorset & Devon.
I help ambitious businesses across the South West achieve real, measurable growth through the UXiQ Framework. It’s a proven, transparent approach to SEO.
No confusing jargon, no vanity metrics. Just a clear path to connecting with more customers.
*30 minutes. Zero obligation. Guaranteed value.
Proudly helping businesses in: Yeovil | Exeter | Bournemouth | Taunton & across the South West
You’ve Built a Great Business. But Online, It Can Be a Different Story.
You’re an expert in your industry and you’ve earned your reputation through sheer hard work. But translating that success online can feel like a constant battle.
Does any of this sound familiar?
You know you offer a better service, but your competitors dominate the search results.
You feel invisible to the very customers who are actively looking for you right now.
You’ve paid for SEO before but were left with confusing reports and no clear idea of where your money went.
You’re tired of marketing that feels like a mystery with no measurable return.
Your website might get visitors, but they don’t convert. The phone doesn’t ring and your inbox stays empty.
Your online presence is attracting attention but failing to turn it into actual business.
A Smarter, More Transparent Approach to SEO
My entire approach is built on the UXiQ Framework. It’s my commitment to a transparent, strategic partnership that delivers real results.
Here is exactly what you can expect when we work together:
Clarity Through Education
I won’t hide behind jargon. I start by demystifying SEO for you, explaining the ‘what’ and the ‘why’ behind every recommendation so you see the clear value in our work.
Many SEOs just ‘do tasks’. We prioritise. Every action is part of a deliberate strategy, focusing on the changes that will have the biggest impact on your bottom line.
You will never be left wondering what you’re paying for. Every recommendation and report is honest, clear, and directly tied to the impact on your business.
Guesswork has no place in a real strategy. We begin with a comprehensive audit to establish a clear baseline, identifying your exact position and the key opportunities for growth.
I work with you, not just for you. Your business insight is invaluable. This synergy is what creates a truly bespoke and effective campaign.
SEO is a long-term investment. My methodology is built on making consistent, patient improvements that build trust with Google and create durable, lasting results.
The Framework in Action: Real Results
The Client & The Challenge
Lightning Training Solutions is a leading UK provider of expert-led First Aid courses. When we began our partnership four years ago, they were masters of their craft but faced a common challenge: their real-world expertise wasn’t translating into online visibility.
They were struggling to stand out in a competitive digital market, resulting in low brand engagement and a website that wasn’t generating a consistent stream of direct leads for their valuable courses.
The UXiQ Solution
We started, as always, with the UXiQ Framework. Our initial Data-Driven Diagnosis of their website and digital presence revealed key opportunities to improve user journeys and search engine authority.
This led to a multi-faceted plan built on the UXiQ principles:
Strategy Before Tactics & Consistent Effort
Instead of sporadic posts, we developed a long-term content strategy. By consistently publishing high-value blog posts such as an in-depth article on recognising the signs of anaphylactic shock.
We began to establish Lightning Training Solutions as a true authority. This wasn’t just content for content’s sake; it was a strategic move to build trust and attract organic traffic from users seeking expert information.
Clarity Through Education
The content we created was designed to educate the user and seamlessly guide them toward a solution.
For example, within a helpful blog post about “Fire Safety Training,” we implemented strategic internal links pointing directly to the official Fire Safety course page.
This simple step improves the user experience and helps Google understand the site’s structure, boosting rankings.
A Focus on User Experience & Data
We identified that generic calls-to-action were underperforming. Through A/B testing we optimised buttons and links across the site.
By testing variations like “Secure Your Place Today” against a standard “Enquire Now,” we were able to significantly increase the number of visitors taking the desired action.
The Measurable Result
By applying the UXiQ Framework, we transformed Lightning Training Solutions’ online presence from a passive brochure into a powerful, lead-generating asset. The focus on a transparent, long-term strategy delivered compounding growth.
The business established itself as a trusted authority, leading to a significant increase in brand recognition and direct bookings.
Ready to Turn Your Website into Your Best Sales Tool?
The UXiQ Framework is about building a sustainable, long-term asset for your business. Let’s have a friendly, no-pressure conversation about your goals and see if we’re a good fit to work together.
