Your Trusted SEO Consultant for Somerset, Dorset & Devon.
I help ambitious businesses across the South West achieve real, measurable growth through the UXiQ Framework. It’s a proven, transparent approach to SEO.
No confusing jargon, no vanity metrics. Just a clear path to connecting with more customers.
You’ve Built a Great Business, but Online it Can Be a Different Story.
You’ve already built a successful business based on quality service and genuine expertise.
Your reputation in the South West is solid, and the growth you’ve achieved is a direct result of your hard work and commitment to your clients. You are an expert in your field, and that authority is something that should be working for you 24/7.
However, translating that reputation into reliable, measurable growth online is often a very different story. The digital landscape can feel frustratingly opaque, slowing down the success you deserve.
You see your market moving, but the path to capturing that business is cluttered with confusing advice, technical roadblocks, and strategies that feel disconnected from real-world results.
For many ambitious businesses, “SEO” has become a broken promise. It’s often presented as a confusing, jargon-filled service – a black box where agencies use vanity metrics to justify high invoices.
This lack of clarity leaves business owners feeling powerless, questioning every pound spent on a service that delivers reports instead of reliable customer connections.
We know that frustration, and we recognise that your online struggle usually boils down to three fundamental, and entirely solvable, problems.
does any of this sound familiar?
You know your business offers a better service, but your competitors dominate the search results.
You feel invisible to the very customers who are actively looking for you right now.
You’ve paid for SEO before but were left with confusing reports and no clear idea of where your money went.
You’re tired of marketing that feels like a mystery with no measurable return.
Your website might get visitors, but they don’t convert. The phone doesn’t ring and your inbox stays empty.
Your online presence is attracting attention but failing to turn it into actual business.
A Smarter, More Transparent Approach to SEO
My entire approach is built on the UXiQ Framework. It’s my commitment to a transparent, strategic partnership that delivers real results.
Here is exactly what you can expect when we work together:
The Framework in action
The Client & The Challenge
Lightning Training Solutions is a leading UK provider of expert-led First Aid courses.
When we began our partnership four years ago, they were masters of their craft but faced a common challenge: their real-world expertise wasn’t translating into online visibility.
They were struggling to stand out in a competitive digital market, resulting in low brand engagement and a website that wasn’t generating a consistent stream of direct leads for their valuable courses.
The UXiQ Solution
We started, as always, with the UXiQ Framework.
Our initial Data-Driven Diagnosis of their website and digital presence revealed key opportunities to improve user journeys and search engine authority.
This led to a multi-faceted plan built on the UXiQ principles:
Strategy Before Tactics & Consistent Effort
Instead of sporadic posts, we developed a long-term content strategy. By consistently publishing high-value blog posts such as an in-depth article on recognising the signs of anaphylactic shock.
We began to establish Lightning Training Solutions as a true authority. This wasn’t just content for content’s sake; it was a strategic move to build trust and attract organic traffic from users seeking expert information.
Clarity Through Education
The content we created was designed to educate the user and seamlessly guide them toward a solution.
For example, within a helpful blog post about “Fire Safety Training,” we implemented strategic internal links pointing directly to the official Fire Safety course page.
This simple step improves the user experience and helps Google understand the site’s structure, boosting rankings.
A Focus on User Experience & Data
We identified that generic calls-to-action were underperforming. Through A/B testing we optimised buttons and links across the site.
By testing variations like “Secure Your Place Today” against a standard “Enquire Now,” we were able to significantly increase the number of visitors taking the desired action.