The Approach
We partnered with Lightning Training Solutions four years ago, firstly as an independant freelance consultant, to enhance their digital presence and drive business growth.
The primary focus was improving brand visibility, engagement, and lead generation through strategic content and optimisation.
With a structured plan in place, we implemented a multi-faceted digital strategy:
The Strategy
Content Creation
Writing regular blog posts has helped establish Lightning Training Solutions as an authoritative voice in their industry.
Example: A blog on “What is Anaphylactic Shock? 9 Common Signs & Symptoms” educates readers about the dangers of severe allergic reactions and how to recognise them. This type of content not only informs but also encourages people to seek proper first aid training.
Impact: Over time, these informative posts bring more visitors from Google, increasing awareness and trust.
Internal Linking
Internal linking involves strategically linking pages within the website to help visitors find relevant content easily.
Example: A blog post about “Fire Safety Training” might include a link to the official Fire Safety course page, making it effortless for the reader to learn more and book.
Impact: This improves user experience and helps Google understand the website’s structure, boosting rankings in search results.
Call-To-Action Optimisation
Simply having a ‘Contact Us’ button isn’t enough – it’s about placing it where people will see it and making it enticing.
Example: Instead of just “Enquire Now,” testing variations like “Secure Your Place Today” or “Get Expert Training Now” might generate more clicks.
Impact: These small tweaks encourage more visitors to take action, leading to increased bookings and enquiries.
Facebook Posts
Posting engaging and relevant content on Facebook ensures the business stays visible and top-of-mind.
Example: Sharing a recent blog post demonstrating CPR techniques might engage users, encouraging them to comment, share, and consider booking a course.
Impact: Increased engagement leads to more reach, helping new potential customers discover the business organically.
Conclusion
The collaboration between UXIQ and Lightning Training Solutions has proven the value of a tailored, strategic digital approach.
By maintaining focus on engagement, SEO, and targeted messaging, we have successfully boosted visibility and conversions, securing long-term success in the competitive training industry.