Our Approach
The New Inn Shipton Gorge’s previous website, while functional, struggled to meet the demands of modern users.
It lacked mobile responsiveness, making it difficult for visitors to navigate on smartphones and tablets. The design felt outdated and didn’t fully capture the charm and community spirit of the pub.
Recognising the need for a fresh, user-friendly online presence, we set out to create a website that would not only reflect the pub’s unique character but also provide a seamless experience for visitors across all devices.
This new approach aimed to enhance engagement, showcase the pub’s offerings, and ensure it remained a digital hub for locals and travellers alike.
The Strategy
Mobile-First Design
We ensured the website was fully responsive, adapting seamlessly to devices of all sizes.
For example, visitors could now easily browse the menu or check opening hours on their smartphones.
Three months post-launch, mobile traffic increased by 40%, reflecting the site’s improved accessibility.
Modern Visuals
The design was refreshed with a clean layout, high-quality images of the pub and its surroundings, and a colour palette that echoed the warm, inviting atmosphere of The New Inn.
This visual overhaul led to a 25% increase in page views within the first three months, as users engaged more with the site.
Enhanced User Experience
Navigation was streamlined with intuitive menus and clear calls-to-action, such as “Book a Table” and “View Menu.”
Page load speeds were optimised, reducing bounce rates by 15% in the first quarter after launch
Content Revamp
We updated the website content to highlight key features like the beer garden, locally sourced dishes, and community events.
For instance, the “What’s On” section became a hub for promoting events, which saw around a 20% uptick in attendance at pub-hosted activities (according to the client!).
SEO Optimisation
Targeted and integrated pub, food and coastal walk related keywords into the site, boosting its search engine rankings.
Within three months, organic traffic grew by 35%, attracting more visitors from outside the local area.
Feature Integration
Essential functionalities like online table booking, an interactive menu, and event announcements were added.
The online booking system proved particularly popular, with reservations increasing by 30% in the first 90 days after launch.
Conclusion
The new website for The New Inn Shipton Gorge not only revitalised its online presence but also strengthened its connection with both loyal patrons and new visitors.
By combining a fresh design with seamless functionality and strategic enhancements, the site now captures the charm and community spirit that make the pub so special.
The results speak for themselves: increased engagement, higher traffic, and a digital platform that truly supports the pub’s role as the heart of the Shipton Gorge community. This project underscores the transformative power of a well-executed website, reflecting the values and vibrancy of a cherished local treasure.