Technical SEO
Technical SEO is the invisible foundation that dictates how well your website performs. Without a perfect technical setup, even the best content remains overlooked.
We strip away the complexity and focus on the critical elements that impact your bottom line: site speed, crawl efficiency, core web vitals, and data structure.
We use the UXiQ Framework to meticulously audit and fix hidden blockers, ensuring your digital property is structurally sound, lightning-fast, and fully equipped for maximum ranking potential.
What is Technical SEO?
The Foundation of Visibility
Simply put, Technical SEO is the process of improving your website’s infrastructure to boost its visibility in search results.
It’s making sure there are no technical roadblocks that prevent a search engine from finding, understanding, and storing your content in its massive database, known as the index.
A strong technical foundation is a crucial ranking factor that supports all other search engine optimisation efforts.
Think of it like being a great librarian for your website: You organise everything neatly and make sure it’s easy for visitors – in this case, search engines – to find what they’re looking for.
When your site is technically sound, it sends positive signals to search engines, signalling that your site provides a good user experience.
This helps your valuable content appear higher in search results, where potential customers can find you.
Optimising individual page content and HTML source code.
Building authority to your website through external signals like backlinks.
Optimising your website’s infrastructure for crawling and indexing.
Crawlability, Indexing, and Site Architecture
If Google can’t find and store your pages, you cannot rank. This section covers the fundamental mechanics of getting your content into Google’s index.
We submit an XML sitemap to Google, which acts as a clear roadmap, guiding search engines to all your important pages.
This helps them discover new content quickly and efficiently.
Your site architecture is how pages are organised.
Your most important pages should be just a few clicks away from the homepage, creating a logical hierarchy that benefits both search engine crawlers and users.
We regularly perform a site audit to find and fix crawl errors, broken links, and files that may be accidentally blocking search engines from indexing critical parts of your website.
We prevent orphan pages (pages with no internal links pointing to them). Effective internal linking, using descriptive anchor text, distributes authority throughout your site and guides crawlers to all your valuable content.
Advanced Technical Clarity: Schema and Canonicalisation
To compete for top search positions, we implement advanced structural tactics that reduce confusion and qualify your content for rich results.
We use Schema markup (code) to help search engines better understand your content.
This qualifies your pages for rich results (like star ratings or quick FAQs) directly in the search results page.
We use a canonical tag to tell search engines which URL is the master version when similar content exists on multiple pages.
This prevents confusion and consolidates your ranking power.
We structure your content and metadata to prepare for Answer Engine Optimisation (AEO).
This is to make sure your key business information is correctly surfaced when users search using generative AI tools.
When pages are moved or deleted, we implement correct 301 redirects.
This is so visitors and search engines are seamlessly guided to the new destination, preserving link authority and preventing frustrating 404 errors.
The Performance Mandate: Speed, Mobile, and Security
The technical aspects of your site are a confirmed ranking factor because they directly impact the user experience.
We focus on the four pillars of a high-quality website environment.
We work to improve your website’s load times, measured using Google’s Core Web Vitals. A fast user experience is crucial for reducing bounce rates and supporting high rankings.
Google uses mobile-first indexing, meaning it ranks based on your mobile version. We guarantee your site is responsive, with legible fonts and appropriately sized buttons, ensuring a flawless experience on all devices.
Using HTTPS is a confirmed ranking signal. We ensure you have an SSL certificate installed, encrypting data and building essential trust with both your audience and search engines.
If you target different regions or languages within the UK or beyond, we implement Hreflang tags to properly signal to search engines which version of a page to show users in specific geographic locations.
Why Technical Expertise Matters & Your Next Step
Technical SEO can genuinely make or break your efforts.
If your website has significant technical problems, your pages might not even appear in search results, no matter how great your content is.
This means losing out on valuable traffic and potential conversions.
Tools and Intelligence
We eliminate guesswork by integrating industry-leading tools such as Google Search Console which is the essential free tool for monitoring indexing, crawl errors, and overall site health, PageSpeed Insights used for detailed analysis of your page speed and Core Web Vitals performance, and SE Ranking for in-depth technical audits to find hidden issues quickly and efficiently.
Ready for a Technically Sound Website?
The UXiQ Framework guarantees a meticulous technical audit and cleanup, transforming your website’s infrastructure into a robust, high-ranking asset.
Book a no-obligation call with our Somerset-based team to discuss how a technical audit can immediately improve your site’s visibility and speed.