Flooring Retailer
Axminster Carpets: Supporting Continuous Improvement
An established retailer, fine-tuning their online presence.
The Opportunity
Axminster Carpets is an established flooring retailer with a solid reputation. They did not need a full rebuild. They needed refinement: a header that matched their product quality, a map that actually worked, and a codebase that was not fighting itself.
This was not a rescue job. It was the kind of ongoing support that keeps a good website getting better rather than slowly getting worse.
- ✓Header design felt outdated against their product quality
- ✓Locations map was not displaying correctly
- ✓Visual elements across the site needed refinement
- ✓Code accumulated over time needed cleaning up
- ✓Small friction points adding up to a worse user experience
What We Did
This was not a full rebuild. It was fine-tuning. Sometimes that is exactly what you need, and we are just as comfortable doing this as we are rebuilding from scratch.
Header redesign
Updated to better reflect the brand and work well across all screen sizes.
Locations map fix
The map now loads correctly and helps customers find their nearest store.
Visual refinements
Tightened up spacing, typography, and image presentation across key pages.
Code cleanup
Removed dead code, resolved conflicts, and made the codebase easier to maintain.
Impact
Better user experience. Faster, cleaner code. Visual elements that behave the way they should. These are not headline numbers, but they are real improvements that compound over time.
We are their ongoing support partner, which means this is not a one-off engagement. We are helping them plan for what comes next too, including exploring the potential for a headless Shopify rebuild down the line.
Better UX
Fewer friction points for visitors
Cleaner code
Easier to build on going forward
Ongoing partner
We are not going anywhere
Early days for measuring full impact, but the improvements are real. We are supporting them long-term.
Key Takeaways
Not every project needs a full rebuild. Sometimes fine-tuning is exactly right.
Small improvements add up. Ten small fixes can change the feel of an entire site.
Ongoing support matters. Problems do not stop after launch and neither do we.
Sometimes the best work is behind the scenes. Clean code benefits everyone.
Need Website Support?
Whether it is a full rebuild or fine-tuning, we are here to help.