UXIQ

LLM SEO

LLM SEO: Get Your Business Cited by AI

ChatGPT, Gemini and Perplexity now answer questions like "who is the best SEO agency in Somerset". We make sure your business is in the answer.

Get a Free AuditHow it differs from GEO

Which platform are your customers using?

  • ChatGPT logoChatGPT
  • Perplexity logoPerplexity
  • Gemini logoGemini
  • Claude logoClaude
  • Copilot logoCopilot

How it works

How LLMs decide what to recommend

The platforms do not publish their rules, so anyone promising certainty is guessing. These are the four things we know matter.

Training data

Models learn from text published before their training date. What the web said about you then shapes what they remember.

Live retrieval

Many tools now search the web as they answer, and quote pages they find. Clear, quotable pages get picked up.

Entity recognition

A model needs to know your business is one distinct thing. Consistent details everywhere make that easy.

Authority signals

Mentions on sources the model trusts, reviews and real expertise all push a business up the shortlist.

Your customers

Which AI platform are your customers using?

  • ChatGPT logoChatGPT
  • Perplexity logoPerplexity
  • Gemini logoGemini
  • Claude logoClaude
  • Copilot logoCopilot

Nobody can tell you which one your customers favour without asking them, and it changes. So we do not pick a favourite. We test your visibility on every one and fix the foundations they all share.

Simplified

What happens when a customer asks

Real systems are more complicated, but the shape is the same: a question comes in, the model looks for known entities it trusts, and names one.
Customer asks"Best plumber in Exeter"AI reads sourcesTraining and live webMatches entitiesWho is clearly defined?RecommendsNames and cites

A subtle difference

LLM SEO and GEO: what is the difference?

The two overlap heavily and we usually run them together. The emphasis differs.
LLM SEO compared with GEO
AspectLLM SEOGEO
FocusYour presence as an entity in what the model knows and can retrieveReal-time citation in the answers AI tools write
Works onHow your business is described across the webYour pages and how easily answers can be lifted from them
ExampleChatGPT names you when asked for recommendationsGoogle AI Overview links to your page as a source

For the full picture, see our GEO service, or our beginner's guide to what GEO is.

The signals

What LLMs look for

No single signal decides it. A business that gets all five right is far easier for a model to recommend with confidence.

Consistent NAP

The same name, address and phone number everywhere. Inconsistency is the most common problem we find. It ties into your local SEO.

Topical authority

Depth on your subject, not scattered posts. Built through strong on-page SEO and genuine expertise.

Backlinks from cited sources

Links and mentions from places models already trust: trade bodies, local press and respected directories.

Structured data

Labels that make your facts unambiguous, added as part of technical SEO. See structured data for AI search.

Review mentions

Real reviews that describe what you do and where. They back up your own claims, and they are part of building E-E-A-T.

Do you run a business in the South West? Let's talk.

Every project starts with a free SEO audit. We tell you what we find in plain English, with no obligation.

Get Your Free AuditCall 07725 732164

Try it now

Are you in the answer?

When someone asks ChatGPT "best SEO agency in Somerset" or "who can fix my boiler in Taunton", is your business named? You can check in ten minutes:

  1. 1

    Write five customer questions

    The questions a real customer would type or say, including your town.

  2. 2

    Ask each one on each platform

    ChatGPT, Gemini, Perplexity, Claude and Copilot. Use a fresh chat each time.

  3. 3

    Record who is named

    Note whether you appear, what is said about you, and which competitors do.

That is the first thing our AI SEO audit does, across every platform and with the fixes ranked. Clear, quotable pages help too, which is the focus of answer engine optimisation. Google's own guide to structured data explains the labelling side. All of this sits within our AI search readiness work.

Questions

Frequently asked questions

LLM SEO is the practice of making sure large language models, the engines behind ChatGPT, Gemini, Claude and others, know who you are and have good reasons to recommend you. It covers how your business is described across the web and how easily live-search features can retrieve your pages.

The platforms do not publish their rules, so anyone claiming certainty is guessing. Patterns we see are consistent business details across the web, clear topical expertise, mentions on sources the model trusts, real reviews, and well-structured pages the model can quote. We test this for your sector rather than assume it.

Yes, in two ways. Models learn from text published before their training date, and tools with web access retrieve live pages when they answer. Clear, accurate and well-structured pages on your own site, supported by consistent profiles elsewhere, give the model the right facts to repeat.

Start by asking the same set of customer questions on each platform every month and recording whether you appear, what is said and who else is named. Check your analytics for visits from chatgpt.com and perplexity.ai. Specialist tracking tools exist, but a simple monthly log tells you most of what you need.

For businesses that win customers through recommendations and local search, usually yes. AI tools are increasingly where people ask "who should I use". The first steps, such as consistent business details, a complete Google Business Profile and clear service pages, also help your normal rankings, so little of the effort is wasted.

Traditional SEO works to rank pages in a list. LLM SEO works on whether a model names your business in a written answer. That depends more on your reputation and presence across the wider web, and less on any single page. The two support each other, which is why we treat GEO as a layer on top of SEO.

Keep reading

Related pages

This page is part of our AI search readiness work. These pages go further.

Ask ChatGPT about your business. Then ask us.

Our free audit shows what the main AI tools say about you today, and what to change so they say the right things.

Get Your Free AuditCall 07725 732164