Art Gallery
The Swan Gallery: From Tired Website to Modern CMS
An independent art gallery that needed a 21st-century website.
The Challenge
The Swan Gallery had an online presence, just not a very good one. The site worked in the loosest sense of the word, but it did not reflect the quality of the work on show. Artwork deserves to be presented well. Blurry images on a slow site do not cut it.
On top of that, there were multiple old sites that had accumulated over the years. Everything needed pulling together into one place, cleanly.
- ✓Tired website that worked but felt stuck in another decade
- ✓Poor image display for showcasing artwork
- ✓Slow page speeds putting visitors off
- ✓Multiple old sites that needed merging into one
- ✓Needed something future-proof and easy to manage independently
What We Built
A clean WordPress CMS platform, built fast, built properly, and built so the gallery team can actually use it without calling us every time they want to add a new piece.
Clean WordPress CMS
A modern platform they can manage themselves. No developer needed for day-to-day updates.
Optimised for artwork
Large, fast-loading images that do justice to the work on display.
Site consolidation
Multiple old sites merged into one coherent, well-structured home.
Speed and performance
Faster load times from day one. Visitors should not have to wait.
Early Indications
Three months in. We are not going to pretend that is a huge sample size. But the signs are good. Page speeds are up. The artwork looks the way it should. The gallery team can manage the site without us.
Growth trajectory looks positive. We are monitoring closely and the long-term picture is the one that matters here.
Faster page speeds
From day one of launch
Cleaner site structure
Multiple old sites, now one
Better artwork display
What galleries are actually for
It is early days, but the signs are good. We are monitoring closely.
Key Takeaways
Modern technology matters, even for galleries. Especially for galleries.
Fast sites get more engagement. Slow sites lose visitors before a single artwork is seen.
WordPress CMS gives you control without needing a developer on call.
Galleries need to present work beautifully online. That takes proper build quality.
Does Your Website Need a Refresh?
Whether it is slow, outdated, or just not cutting it, we can help.