Honest Takes on SEO & Web Design

No fluff. No AI-generated filler. Just practical insights on what's actually working in 2026, written by the people doing the work.

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AI & Search8 min read

AI Overviews are appearing on roughly 40% of searches. Here's what that actually means for your traffic, and what to do about it.

20 June 2026Read

Technical SEO7 min read

INP replaced FID. The thresholds are stricter. Most websites still fail. Here's how to fix yours.

14 May 2026Read

Local SEO10 min read

It's not just Google anymore. Apple Maps, AI assistants, and social search are all competing for your customers' attention.

10 April 2026Read

Authority Building30 April 20269 min read

Experience, Expertise, Authoritativeness, Trustworthiness - and why they matter more than ever when AI is producing content at industrial scale.

Technical SEO18 March 20268 min read

Redirect chains, crawl budget waste, plugin bloat: the technical sins of the past don't go away. They compound.

Web Design25 February 202611 min read

What headless actually means, when it genuinely helps your SEO, and when it's just expensive overkill.

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